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in Tech - 20 Dec, 2014
by Mackie Boblette - no comments
Picture it: Superfish Details Benefits of Image-Led Web Search


As the saying goes, a picture is worth 1,000 words. When it comes to finding a specific item on the web, Superfish recognizes the value of a photograph and offers applications aimed at making images the key to a successful Internet search.

Superfish is a company that is leading the charge on this front, having developed the technology that will allow users to initiate a web search with an image to guide the way. Based in Palo Alto, California, Superfish was founded by Adi Pinhas and Michael Chertok and has the backing of Vintage Investment Partners and Draper Fisher Jurvetson.

Just start with the image of choice referred to at Superfish.com as the “query image.” From there, the cutting-edge visual search engine will transform the photograph into a digital model based on factors like geometry and other visual components that are presented in the image. Using the converted image, Superfish scours millions of like photographs found online, with the best results coming to the user.

For an easier visual search experience, Superfish offers tools that are specific to various needs and interests. One is called LikeThat Décor, an application designed to help shoppers locate items for their homes with only the use of an image, with no wordy descriptions necessary. Just take a picture of that must-have piece of furniture and the Superfish technology can find items that are similar in appearance. This kind of technology makes beautifying every room in the home just a snap and click away!

Those looking for a new four-legged addition to their family might try the LikeThat Pets app. Using images that the user uploads from their camera or phone, or one from the LikeThat Pets collection of stock images, this app tracks down local adoptable pets that are in need of forever homes. With the help of Superfish, all it takes is a photograph to get started in that quest for a new furry friend!

Whether it’s a hard-to-find antique desk, a specific breed of dog or cat, Superfish technology can help anyone find just what they’re looking for with the snap of the shutter and a few clicks of a button. To see how Superfish can help make your visions a reality, visit Superfish.com, choose a sample image from the on-line gallery and begin an image-based search. Be among the first to discover this ground-breaking new way to find just about anything on the world wide web!

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